When it comes to generating auto leads, it is important to know what to do for car dealerships so that they can keep getting the right cars into their lots to meet their market demand. According to the video, the first thing that car dealerships should do to improve auto leads is to invest in Facebook and other social media platforms. On Facebook, there are lots of posts and groups that allow dealers to see what the customers are looking for.
With Facebook, the ads that the car dealerships are purchasing are less and spread further among the market.
The next best lead that car dealerships need to take advantage of is YouTube ads. Dealers can build in keywords for locations, car brands and focus in on different videos. There is a large presence for many YouTube personalities, and even including small ads showcasing the cars on the property. It is important that there is some research done on different YouTube personalities so that the car dealer knows where to invest in auto leads. This is determined from the customer base and the location, especially if some YouTubers have a more localized audience following them.
